How to Create Video Ads Without Being on Camera

In today's video, I want to show 
you how you can get YouTube Advertising Up and running Really, really effectively Without actually being on camera And stay tuned to me as 
well for the rest of the video Because I'm also going to show 
you how you can actually target people In Google Ads Well Good Morning, Good Afternoon 
and Good Evening to you Resident Pete Butler, Digital 
Marketing Manager here at the award-winning   Agency called the marketing people We're a full-service marketing agency helping Agencies, as well as other business owners Reach their clients And make more use out of your budget But, that's my pitch over Now the common question Or the common fear So to speak Or objection That I get with YouTube And running YouTube ads Or any kind of video content So to speak is "I don't want to be in front of a camera" Now We're going to fix that for you right now So I just want to show you a little bit about You know The results that we're getting at the moment For businesses So here's our Google Ads dashboard Where we're driving phone calls As well as online form submissions So, purchases This is just one of our accounts here Where we're getting sort of, 90 phone calls For businesses And, you know, inbound enquiries from people who are actually looking For that service or product So I want to quickly show you Around a little YouTube advertising That I sort of picked up over the last few weeks And yeah, just made a note for them To show and share with your good selves So If you come with me now I'm going to show you How easy it is So, in this first example It is 'How to get new leads Without actually being on camera' So this is an animated video "Attention business owners, to help you-" "This is a, what we call, in-stream advertising Or Ad So basically it's a minute Or three or four/five minutes long This one, as it happens Is 35-seconds long So, if the person skips The video Between 5 seconds and 29 seconds The person who's running the ad Pays zero So that's a very simple animation And it's just a voiceover So it's very, very critical Now, the beauty of it As I'm going to show you now The way we ascertain whether anything is successful Is how long the person's been running the ads? And how many views has it had? So, this has been running since June 2020 So if I scroll down here These are the stats that we look at Now, you'll notice as well This is not on as public show So when you run ads for your own business You don't have to have them on your channel We have them, what we call, unlisted So they're hidden away from the channel It's had 155,000 views Not the biggest And I suspect that this isn't probably running any longer But the only reason why he would do 155,000 views Is that it worked for him at some point Ok And then obviously since then Lockdown changed and so on, so forth So he may have stopped that ad And may be running something else But this advertisement, I see every once in awhile popping up on my feed Now, in the next video, I'm going to show you a real, real cool little gadget Again you'll notice how they're not on camera [music plays] So again, this just demonstrates the product How easy it is to use And the great thing is Did you notice? There's no voice over Or anything like that So, this text here will be obviously translated into Several different languages No doubt And again At this point, they haven't paid a penny Now, you'll get a link here A link to their URL So you can actually buy the product I actually did that and it's a very, very, you know In any of these products, it's all about you know Where you are sending people to as well So this isn't just about having A YouTube Channel Or a YouTube Ad It's also about that next step So, just to show you You don't need to be on camera to run fantastic YouTube Ads [music plays] Now, I'm going to show you how we can actually Help you target your next customers So, here on this screen This is behind-the-scenes of Google Ads This is the targeting options that you've got You've got literally everybody Google know more about us than we know ourselves But here you can target people based on Parental status So, parents or non-parents Marital status Education Home status So, I'm not going to go into all these Because you can go on forever But, here you can target people that are interested in Banking and Finance You can target people that are interested in Wellness and Beauty You can target people that have a got a, you know, Were looking at fine-dining and going out and having food You can target people that are interested in homes and gardens and decorating And you know, features You can target people that are Sort of, high-end or bargain shoppers Depending on the type of client that you are after Or customer that you are after You can target people on how they wish to travel So, people that are travelling Far distance travelling Travelling Or short hall travelling So, luxury travellers And the list is pretty much endless So This is where I come in now and go Listen, if you want to have a chat with us about how we can help your business Get on YouTube Then click the link below Schedule a 15-minute consultation We'll basically map out a little bit of a plan for you And you can walk away Or you can go "Yeah, you guys know what you're doing, you can do it for us" So, go ahead Do that right now I'll be waiting for your appointment Alright, go ahead, do that right now Speak to you soon

As found on YouTube

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